There is an attempt to modernise the image of the London Tourist Board, captured in a new advertising campaign. In a departure from the traditional shots of Beefeaters, Changing of the Guard and punks with mohican hairstyles, it uses the distinct U-bend shape of the river Thames as a visual leitmotif in a variety of settings, and carries just two words: visit London.
Yesterday I saw one of these ads on a train on the London Underground. I am not sure exactly how attention-deficient the average visitor to London is, but if people do find that particular ad useful or well-placed, I'd wonder how on earth they managed to tie their own laces, never mind negotiate the interchanges on the Central Line.
Check you’ve got the latest version of FishBarrel ready for the Nightingale Collaboration’s next campaign - The Nightingale Collaboration will shortly be launching a new and exciting campaign that you can help out with – but you’ll need to make sure that: - ...
4 years ago