Tonier than thou

I saw an ad for a new savings account today. Or else it was for a new electricity company, promising a golden tomorrow, with silhouettes of people cast out of pure sky. They'd even tapped into a nostalgic song from the 60s - Jimmy Cliff's You can get it if you really want it.

Turns out it was actually advertising the Conservative Party. Sorry, The Conservatives, whose latest strategy seems to try to outflank the government by out-trendying them. Gone are the deep blue hues and traditional "concerned voter" shots of yesterday - gone even is Michael Howard's demented shopping list manifesto. Instead the new party recruitment drive was launched on Facebook, natch, a mere 12 months after everyone else discovered it.

And of course that song. Who can forget the effect of "Things can only get better" that propelled New Labour to power. Certainly not David Cameron who is determined to follow the Tony Blair blueprint to the letter, right down to the uplifting, toe-tapping, galvanising anthem. Out goes stuffy old orchestrations by Andrew Lloyd Webber, and in comes a tune from the decade that Mr Cameron's predecessors had decried as the start of our national decline. The Daily Mail, ever uncomfortable with change, hoped to find Mr Cliff to be an unsuitable role model for the new Conservative party. Imagine their disappointment when the best they could do was make the cheaper-than-Primark cheap shot that he had once played a gangster in a film.

Perhaps we can examine the song for a deeper meaning about the Conservatives' future - and the chorus that goes:

"You can get it if you really want it.
But you must try, try, try, try, try
and you'll succeed at last"

Three tries since 1997 with three leaders. Only two more to go until achieving government, then. Maybe they should have gone for another 60s song - the Rolling Stones' You can't always get what you want.

Banged up, up, up

A report in the news today revealed that the American prison population had risen to an all time high, passing a figure of 1% of the total US population, according to a report issued by the Pew Center. Never mind that no-one really knows what the actual US population is, it seems a few people were having difficulties with some basic maths.

According to the BBC, "more than 1% of the [U.S.] adult population [is] behind bars. With 750 inmates per 100,000 people, imprisonment cost the 50 states more than $49bn last year, up from less than $11bn 20 years earlier."

750 per 100,000? Err, surely that's 0.75% of the population, then? Which I think is less than 1%. But, between the different calculations, that does leave about 460,000 prisoners unaccounted for. Unless they've been counting the extras in Prison break.

the devil in the detail

Those with keen eyesight may be able to read the wording on the photo to the right - a 6-sheet backlit poster on the platform at Colchester station where I catch my train every morning. I was stopped in my tracks (much like the train most mornings) by this unintentionally ironic poster for Turners of Colchester.

For those less eagle-eyed, I can tell you that the Armani Collezioni at Turners was one of only 5 "independant" stores to offer this service. That'll be the Italian spelling of independent, presumably.

But no matter - after all, they can offer the "correct image that the Armani customer deserves". Maybe the Armani brand itself deserves a better image than splitting the word "customer" across two lines.

Not sure how reassured I would be that "Turners.....Attention to detail" was an appropriate strapline. I think I'd get them to measure me twice, should I ever be in a position to buy an Armani suit.

travelling first class?

February 14 saw one of the periodic but unexceptional evenings of mayhem at Liverpool Street Station, London's rail gateway to the east. An apparent suicide at Romford Station had caused entire system meltdown, with cancelled trains and a station packed with commuters unable to move, and becoming uncomfortably familiar with each other. Or, as the train company's information system would later describe it, "a fatality at Romford with associated reactionary effects", implying to my mind some sort of right-wing coup.

Today I noticed the train operating company's latest poster campaign against attacks on its employees. Clearly physical abuse is unacceptable, and should be condemned in the strongest possible terms. But it did make me think: if you are running a service that is so poor, you have to dissuade people from attacking your staff, maybe you need to rethink the nature of that service provision.

A Pope to restore faith

If Saturday Night TV is the first prize on British television, in the audience ratings tombola, then Friday night at least used to be somewhere between the fondue set and bottle of scotch. With each channel drawing on its strength, the BBC would wheel out its comedy big guns against Inspector Morse. But with the BBC now spreading its comedy across the various "platforms" and days of the week, and ITV desperate for anything to shore up its ad revenues, it leaves precious little worth even owning a TV for, never mind switching it on.

So three cheers for ITV's Moving Wallpaper, whose existence surely owes more to Commissioning Editors' cynicism than creative intent. The conceit seems like Executives taking an each way bet - a half hour show about making a soap, followed by the soap itself, with ironic cross-references and a star cast to knit both halves together. It means even if the plebs didn't get it, they'd tune in to see Jason Donovan and Martine McCutcheon, and the chattering classes would snigger up their sleeves at the media in-jokes.

Amazingly it works - or at least the behind-the-scenes half does. In Jonathan Pope we have a great management incompetent with the visionary capacity of a headless chicken, with Ben Miller as the cringingly inept Soap Exec leaping from one appalling idea to the next. Maybe there is a way back for ITV from the abyss of multi-channel programming.