21 February 2008

the devil in the detail

Those with keen eyesight may be able to read the wording on the photo to the right - a 6-sheet backlit poster on the platform at Colchester station where I catch my train every morning. I was stopped in my tracks (much like the train most mornings) by this unintentionally ironic poster for Turners of Colchester.

For those less eagle-eyed, I can tell you that the Armani Collezioni at Turners was one of only 5 "independant" stores to offer this service. That'll be the Italian spelling of independent, presumably.

But no matter - after all, they can offer the "correct image that the Armani customer deserves". Maybe the Armani brand itself deserves a better image than splitting the word "customer" across two lines.

Not sure how reassured I would be that "Turners.....Attention to detail" was an appropriate strapline. I think I'd get them to measure me twice, should I ever be in a position to buy an Armani suit.


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