Sometimes being successful isn't enough - you want respect too. So McDonald's this week launched a campaign to remove the term "McJob" from the Oxford English Dictionary, claiming that the term is insulting to the thousands of staff working in the service sector. First invented 20 years ago by Douglas Copeland, McJob has moved from its original coinage of a "slacker job" to come to mean the more general: "unstimulating, low-paid job with few prospects, esp. one created by the expansion of the service sector".
If this sounds a little Big Brother-ish for you, here's another Orwellian concept McDonald's seems to have mastered: doublethink. Check out this website offering a challenging career in fast-food retail that is "so much more than a McJob". That's a career with, er, McDonald's. Posted on their own website.
http://www.mcdonalds.co.uk/ - click on "careers"
I guess you could call that McHumbug.
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