21 January 2008

My greed and I

If you are the sort of person who craves a "relationship" with your credit card, you should check out the new ad campaign for Goldfish. 'Me and my goldfish' has been launched as a series of posters, featuring one of four stories by different authors telling the start of an adventure with... err, a Goldfish.

Of course there is a supporting website for the truly tragic who actually want to read the rest of the throwaway drivel of celebrities who are famous enough to know better, and rich enough not to need the corporate shilling. According to the rather self-regarding website:

The ‘Me and My Goldfish’ stories explore relationships between people and their Goldfish. No doubt, many of you will have your own stories about your experiences with your Goldfish card. From the mundane to the spectacular, these stories tell us more and more about the relationships we have built with our cardholders over the last 12 years.

If you are a published author like Meera Syal, Anthony Horowitz, Ranulph Fiennes and Rik Mayall, I wonder how desperate for money, or careless about your craft you have to be to write a story starting "Me and my goldfish". Me would think it is a basic matter of pride, if me were an author, not to be caught publishing something that contains the sort of solecism my 5-year-old son manages to avoid.

3 comments:

PW said...

You're reminding me of when Bulgari sponsored a novel of Fay Weldon's a few years ago. I suppose, as a former advertising copywriter, she wasn't particularly offended by the idea.

Hoffy said...

Though to be fair to Bulgari, I don't think they stipulate she start her story with a basic grammatical solecism. Which is what makes the Goldfish promotion either so careless or malicious...

PW said...

True. But I do think they wanted her to mention a particular brand of tomfoolery at every available opportunity.